Brand Announcement
|
It is with great pleasure we are unveiling a new corporate identity, including a name change from TQLS to Nyborg. In doing so, we will be able to enjoy federal trademark protection for our business name. Additionally, we want the new corporate name to reflect a personal guarantee, for quality, creativity, innovation, and dedication to the highest service standards in our industry. |
Our new name and descriptor will be: Nyborg – Integrated Logistics Our core services will remain the same under the new name “Nyborg,” but we will be actively working to strategically position Nyborg as the leader in high-end asset integrated logistics. In simple terms, this means that Nyborg will be defined as a fully integrated trucking and logistics company with its own fleet that specializes in moving high-end assets such as commercial grade electronic office equipment and specialized machinery. Our core services will continue to include long and short haul trucking, LTL, warehousing (with optional climate control), leased asset returns (including hard drive cleaning), in-warehouse assembly/installation, testing, training and kitting. After a short introductory period, the descriptor “integrated logistics” will be replaced with the tagline: Nyborg – Reassurance Delivered This new cornerstone of our brand image will symbolize our unwavering commitment to the following values: – Comfort – a great, safe, pleasant, rewarding place to work. – Assurance – we keep promises to all employees, clients, and independent contractors. – Support – delivering beyond what is expected by our employees, partners and customers. – Encouragement – inspiring confidence, recognizing effort and providing resources for personal and professional growth. – Hope – creating a culture that allows employees and clients to believe in success, accomplishment, and professional empowerment. – Faith – instilling a steadfast trust between team members and clients by consistently demonstrating the power of will to accomplish great things. – Guarantee – a formal promise of quality, inside and out, that all employees will take personal ownership and responsibility of our services, so that we may perform according to our exacting standards and expected timing. – Peace of mind – the security that comes with reliable actions and results, both for our clients, and for ourselves. |
||||
To accommodate the transition from TQLS to Nyborg, we have developed a first-generation Nyborg web site, which can be viewed at: www.NyborgLogistics.com. We are looking forward to continue working for you. Sincerely, Jimmy Nyborg |


